The SwitchMed initiative aims at achieving a circular economy in the southern Mediterranean by changing the way goods and services are produced and consumed.

In order to achieve this, the initiative provides tools and services directly to the private sector, supports an enabling policy environment, and facilitates exchange of information among partners and key stakeholders. Composed of three interlinked components (Policy, Demonstration, and Networking) that support industry, emerging green entrepreneurs, civil society, and policy-makers, the programme aims to change the way that goods and services are produced
and consumed so that both human development and the satisfaction of human needs are
decoupled from environmental degradation.

Its activities benefit 8 countries in the Southern Mediterranean: Algeria, Egypt, Israel, Jordan, Lebanon Morocco, Palestine and Tunisia.

Through policy development, demonstration activities and networking opportunities, SwitchMed supports and connects stakeholders to scale-up eco and social and eco innovations. The programme supports policy makers, eco-innovative small and medium sized enterprises, industries, start-ups and entrepreneurs in the Southern Mediterranean countries, which have identified job creation and natural resource protection as priority issues that also contribute to their economic stability.

The SwitchMed initiative is funded by the European Union and implemented by the United Nations Industrial Development Organization (UNIDO), the United Nations Environment Programme (UNEP) Economy Division, the United Nations Environment Programme Mediterranean Action Plan (UNEP/MAP) and its Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC). The initiative is carried out in close coordination with the Directorate-General for Neighbourhood and Enlargement (DG NEAR).

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